Transpower
Transmission Tower Signage

New Zealand

U3 Signs
The Story Behind The Project

Project Overview

Owner: Transpower

After discussions with our client, Transpower, we learned that most of their tower signs were having to be replaced within the 7 years specified in their standards.

Working with their tactical engineering team, we conducted a costing exercise and found that switching to a material with a 20-25 year lifespan could save millions of dollars over the life of the assets.

The tactical engineering team subsequently updated their standards to ensure the lifetime of the signs exceeded 25 years.

  • Significant Cost Savings: Transitioning to U3 fade-free material will result in over $1.3 million in savings in signage replacements.
  • Extended Sign Lifespan: The new signs have a lifetime of 32+ years, far exceeding the previous 7-year lifespan.
  • The signs meet all regulations and help maintain safety standards by providing clear, long-lasting danger/warning messages.
  • Maintenance costs and time spent on transmission towers and poles have been significantly reduced.
  • The client's brand has been strengthened with towers displaying clear, durable signage.
What Needed To Be Solved

Challenge

Transpower was facing significant costs due to the frequent replacement of tower signs, which were only lasting 7 years. This issue resulted in high expenses for contractors’ fees, new signage, installation, administration, and the time required to carry out these replacements. Additionally, faded signage posed safety risks and potential damage to the company’s reputation.

The Solution We Provided

How We Helped

Identimark developed an entire range of signage made from U3 fade-free material, which has a lifetime of 32+ years. This new material significantly reduced Transpower's overall signage costs, maintenance costs, and time spent on their transmission towers and poles. The updated standards ensured that the lifespan of the signs exceeded 25 years, bringing peace of mind to the client by ensuring the correct signage was in place to prevent accidents and save lives.

What We Provided

Products Supplied

  • U3 Signs: Durable, fade-free signs with a 32+ year lifespan.
  • Unisign Galvanised Backing Plates: Sturdy backing plates for secure sign installation.
  • Custom Signage Solutions: Various styles of signs tailored to meet specific regulatory and safety requirements.
Products

Used In This Project

U3 products are designed to be fade-free and UV resistant, which means they need less frequent replacements, reducing the overall lifetime cost of the signs.
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U3 SIGNS - THE LONGEST LASTING SIGN