ROTAG.
Not all labels and tags are created equal. Rotag signage & labelling is engineered for extreme durability and lifetime legibility; even in harsh, corrosive, or high-impact environments.
Built to Outlast.
Rotag is built for sites where durability can’t be compromised. Made from anodised aluminium, it resists corrosion, impact and wear — delivering lifetime-readable identification in the harshest environments.
With options for QR or barcode integration, Rotag helps streamline asset management and uphold compliance where standard labels fail.

Why choose Rotag?

Fade-free

Zero maintenance

Lifetime guarantee

Marine-grade

Scratch resistant

Corrosion proof
Applications across every asset.
Wherever long-term asset visibility, traceability, and compliance matter, Rotag performs. Here are five key application areas:
Utility Infrastructure: ID for poles, transformers, and service pillars across utility networks
Cable Systems: Clear, permanent tagging for cables, cleats, and core bundles
Industrial Equipment: Asset labelling for machinery, switchboards, kiosks and control units
Energy Assets: Long-lasting ID for solar PV arrays, battery storage (BESS) and substations.
Safety and Hazard Zones: Markers for fencing and emergency response equipment
How Rotag compares.
Not all labels and asset tags are created equal. Rotag signage is engineered for extreme durability and lifetime legibility — it's designed to streamline asset management and ensure compliance where traditional labels fall short. See how Rotag stacks up.
Rotag™ | Traditional Labels | |
---|---|---|
Legibility Guarantee | Lifetime (factory laser-impregnated) | Months to years |
Resistance (Salt/UV/Chem) | Maximum (Mohs 9, anodised, UV proof) | Variable |
Environment Compliance | Full (marine, rain, sun, dust, frost) | May degrade/fade/fail |
Maintenance Need | Zero | Frequent replacement |
Custom Options (ID/barcode) | Any number/text, QR/barcode, custom shapes | Limited, often plain |
Attachment | UV nylon rivet + Natgum adhesive | Metal screw, tape, prone to issues |
Rotag’s performance, including through 7,000+ abrasion cycles and in extreme heat/cold, aligns with all relevant AS/NZS standards.
Independent and real-world tests have confirmed zero label failures or misreads after years in service.
Explore the range.
Rotag in action.
Powerco needed compliant, zero-maintenance asset ID across their low-voltage network.
Using QR-enabled Rotag tags, they achieved real-time traceability, reduced outage response times, and eliminated relabelling - all while exceeding AS/NZS standards.
Field crews scan and go. No failures, no replacements.

FAQs.
What makes Rotag different from standard labels?
Rotag tags are made from anodised marine-grade aluminium with laser-impregnated detail — meaning they won’t fade, corrode, or scratch, even in extreme conditions.
Can Rotag tags be customised?
Yes. We offer full customisation including numbers, text, barcodes, QR codes, colour coding, and shapes to suit your asset management system.
Are Rotag tags suitable for outdoor and coastal use?
Absolutely. They’re designed to perform in harsh environments - from UV-heavy sites to corrosive marine and industrial zones.
How are Rotag tags installed?
Rotag tags can be fixed using UV-rated nylon rivets, adhesives like Natgum, or mechanical fasteners — suitable for curved, flat, and concrete surfaces.
Can Rotag support digital asset tracking?
Yes. With embedded QR codes, Rotag tags can link directly to live asset databases, making them ideal for digital compliance and field-based updates.