Powerco
Padmount Signage

New Zealand

The Story Behind The Project

Project Overview

Owner: Powerco

Previously, Powerco had been using traditional screen-printed or digitally printed PVC signs and labels, which were prone to fading.

This resulted in replacement costs, administrative time, and inspection efforts. Faded signage can not only impact professional image, but make assets look old and poorly maintained, and can pose a public safety hazard.

Powerco has adopted U3 material for core signage on ground-mounted assets like transformers, kiosks and RMUs. The signage only needs to be installed once over the asset’s lifetime, leading to savings across their asset lifetime.

  • Improved Professional Image: Transitioning to U3 signage ensured a professional appearance of assets.
  • Extended Sign Lifespan: The new signs have a lifespan of 30+ years.
  • Reduced Maintenance Costs: Maintenance costs and time spent on padmount equipment have been reduced.
  • Cost Savings: Reduction in asset lifetime costs due to durable U3 signage and faster installation with Natgum backing tape.
What Needed To Be Solved

Challenge

Powerco faced costs in replacing signs, along with administration and inspection time, due to the fading of their PVC signs and labels on assets. As a company that works to provide value for its customers by being careful with costs, it was looking for signage that lasted longer. Faded signage can negatively impact a company’s professional image and can pose a public safety risk.

The Solution We Provided

How We Helped

Identimark worked with Powerco's standards team to ensure their signage standards reflected their goals of reducing asset lifetime costs and improving safety.

Over a five-year period, we upgraded the lifespan of all outdoor signage and labeling to at least 20 years. Identimark supplied U3 signage with Natgum backing tape, further reducing lifetime costs due to its 30+ year lifespan and speeding up installation while ensuring correct placement.

We also reviewed and adjusted signage to comply with AS/NZS1319 standards, improving readability and compliance.

What We Provided

Products Supplied

  • U3 Signage with Natgum Backing Tape: Durable, compliant signage designed to AS/NZS1319:1994 standards, including danger signs (400V, 11000V, 33000V, underground cables), lightning bolt warning signs, and Powerco branded emergency contact signs.

  • Custom Signage Solutions: Tailored designs for various asset classes ensuring compliance and readability.
Products

Used In This Project

U3 products are designed to be fade-free and UV resistant, which means they need less frequent replacements, reducing the overall lifetime cost of the signs.
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U3 SIGNS - THE LONGEST LASTING SIGN