Padmount Signage

Overview

Protecting performance in the public eye.

Powerco needed a signage solution that would stand up to New Zealand’s UV and weather conditions without compromising professional appearance or safety.

Traditional PVC signs were fading fast, requiring regular inspections, replacements, and admin work.

Working with Powerco’s standards team, Identimark introduced a long-life alternative - U3 signage with Natgum adhesive—that slashed lifetime costs and delivered 32+ years of compliant visibility.

Transitioning to U3 signage ensured assets looked well-maintained and aligned with Powerco’s brand standards.

U3 signs offer a lifespan of 32+ years, far exceeding the performance of traditional PVC signage.

Less need for inspections and replacements has saved time and resources across the network.

Faster installation with Natgum and longer lifespan signage significantly reduced lifetime asset costs.

All signs were redesigned to meet visibility, wording, and layout standards under AS/NZS1319:1994.

Challenge

What needed to be solved.

Powerco’s padmount signage was deteriorating rapidly - fading under UV exposure and cracking with weather extremes.

The company needed a signage solution that could last the life of the asset, while maintaining professional presentation.

Key challenges included:

Rapid fading and weather-related failure of signs: UV and rain exposure caused PVC signs to lose visibility far before their intended lifespan.

Increased maintenance and replacement costs: Repeated signage checks and frequent reorders were draining field and admin resources.

Risk to public safety and damage to brand reputation: Poorly labelled assets posed risks to field crews and projected an unprofessional image.

U3 Signage

Fade-free, compliant signage that meets AS/NZS1319 standards with 32+ year lifespan.

Custom Signage Solutions

Danger signs (400V, 11kV, 33kV), lightning bolt warnings, branded emergency contact labels and more - tailored by asset type and compliance requirements.

Natgum

An industrial-grade adhesive developed for long-term outdoor use. Natgum enables fast, secure, and accurate installation of signage across flat and uneven surfaces. It’s UV-resistant, non-conductive, and rated to match the full service life of U3 signs - ensuring compliance and durability without the need for mechanical fasteners.

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