Substation Signage

Overview

Protecting your assets and the public.

When Orion rebranded in 2017, they needed a signage solution that would not only reflect their new identity but also withstand the elements and time.

Identimark won the RFQ and partnered with Orion to deliver U3 signage across 59 substations and thousands of field assets.

The result: consistent branding, improved safety, and a sharp reduction in replacements thanks to U3’s unmatched durability.

30+ year lifespan U3 signage rolled out across all assets

Improved public safety with clear, graffiti-resistant signs

Full signage standardisation to ANSI specs

Reduced replacement costs and maintenance downtime

Fast project rollout across substations, kiosks, and transformers

Challenge

What needed to be solved.

Orion’s legacy signage was degrading quickly - fading, cracking, and failing to meet compliance needs. Many safety-critical signs were missing or poorly mounted. This not only created risk and inconsistency across the network but also raised public safety concerns.

Orion needed a single supplier to deliver compliant, long-life signage that aligned with their new brand identity and could be standardised across a wide asset range - from substations to service pillars.

Key challenges included:

Signage degradation: Signs were deteriorating within 5–10 years, leading to frequent replacements and site inconsistency.

Missing safety messaging: Critical arc flash, PPE and CCTV signs were either missing or poorly installed, risking non-compliance.

Inconsistent standards and specs: Lack of standardisation across drawings and installation methods increased time and cost for replacements.

Identimark collaborated with Orion from the RFQ stage, identifying not only technical gaps but opportunities to lift performance. We introduced U3 as a premium solution with proven longevity and UV resistance, and advised on standards - ultimately shifting Orion to ANSI for better compliance alignment. Every sign was custom-made, catalogue-matched and installed with quality materials.

Orion’s updated signage system now meets safety requirements, protects public infrastructure, and delivers consistent branding across the network. The shift to U3 has set a new standard - one built to last for decades.

Key solutions included:

U3 Signage

Fade-free, UV-stable, graffiti-resistant and backed by a 30+ year design life. Ensures safety messages stay visible and compliant.

Quiklok Ties

Fast, secure cable tie system ideal for outdoor installations.

Natgum Backing Tape

Used for permanent adhesion across a range of surfaces.

SMP60 Adhesive

Ensures long-term bonding and installation reliability.

Featured projects

Transpower Tower Signage.

New Zealand

Identimark collaborated with Transpower’s engineering team to design a full range of U3 tower signage. A cost analysis revealed millions in potential savings, and a formal standards update followed.