Transpower Tower Signage.
New Zealand
Identimark collaborated with Transpower’s engineering team to design a full range of U3 tower signage. A cost analysis revealed millions in potential savings, and a formal standards update followed.
Powerco, one of New Zealand’s largest electricity distributors, needed to streamline maintenance on its low voltage (LV) network.
With over 96,000 unlabelled service pillars, technicians were wasting time locating and identifying assets - even with GIS records. Partnering with Identimark, Powerco rolled out QR-enabled, Rotag™ laser-impregnated aluminium labels to link each asset to live network data.
The result: faster response times, safer work environments, and dramatically improved asset management.
96,000+ assets labelled across the LV network
QR codes linked to live GIS and maintenance data
Marine-grade Rotag™ tags ensured long-term legibility
Non-conductive Soflok rivets eliminated arc risk
Zero label failures in high-risk, high-traffic zones
Locating LV assets quickly and accurately is critical for both uptime and safety but Powerco’s unlabelled service pillars were creating confusion. Field crews were wasting valuable time identifying which pillar served which address. Even with GIS records, multiple boxes at a single site made pinpointing the right asset challenging.
In outage situations, this delay directly impacted restoration time and increased operational costs. Adding to the complexity, all labelling solutions had to meet AS/NZS standards and be safe to install near live electrical components..
Key challenges included:
Multiple pillars per site made ID unreliable
Crews lacked instant access to live asset data
Metal fasteners posed safety risks near live gear
"The QR tags just work – field teams scan and get all the info they need, immediately. It sets a new standard for LV safety and efficiency."
Working closely with Powerco during the design phase, Identimark delivered a fully custom, compliant solution designed for safety, durability and efficiency. Now live across the network, Powerco’s labelled pillars are safer, faster to work on, and fully integrated into their asset management system. QR-scanning makes field decisions instant, while Rotag’s durability ensures the system won’t need replacing for decades.
Key solutions included:
Built for abrasion resistance, extreme temperatures and full AS/NZS compliance. Laser-etched QR codes enable instant access to asset history, reducing error and boosting speed.
Non-conductive and easy to install—ideal for live cabinet environments.
Extra bond strength on curved and concrete surfaces. Eliminates risk of detachment or movement.
Identimark collaborated with Transpower’s engineering team to design a full range of U3 tower signage. A cost analysis revealed millions in potential savings, and a formal standards update followed.
Identimark supplied aerial ID plates, danger high voltage signs, and tower ID plates - each engineered to ElectraNet’s specific requirements.
Identimark collaborated with Orion from the RFQ stage, identifying not only technical gaps but opportunities to lift performance. We introduced U3 as a premium solution with proven longevity and UV resistance, and advised on standards.
Now live across the network, Powerco’s labelled pillars are safer, faster to work on, and fully integrated into their asset management system.
Identimark worked closely with SA Power to trial and select U3 signage for transmission poles. Built for high UV environments and engineered to last over 32 years, the signs also featured a luminous strip to support night-time visibility.
By replacing PVC signage with U3 material and using Natgum adhesive for correct, fast installs, we helped Powerco standardise signage across their assets while reducing total cost of ownership.